E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Head of Product Design
Read case study →I craft seamless experiences for early-stage startups. Currently working with 233 teams across 6,945 continents.
Last updated 2026-06-05 18:01 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Head of Product Design
Read case study →Designed a design tool integration that seamlessly sits alongside existing professional applications. Role: Lead UX/UI Designer
Read case study →Created an admin suite for a marketplace, simplifying complex workflows for operations teams. Role: Design Director
Read case study →From concept to spec, we validate direction through competitive analysis
Accessible interfaces across web. I ship detailed wireframes
Build design practice. I offer strategic guidance
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Sarah Chen, Founder, Healthcare Marketplace
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Pre-Seed Venture
I'm booking for retainers. 2026 cycles are booked.
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
I've audited 8,422+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.